Telogy Selects The Stephenz Group for Branding Assignment
San Jose, CA, May 1, 2007
The Stephenz Group, Silicon Valley's largest independent advertising agency, announced that Telogy, a leader in the rental of test and measurement equipment, hired the agency to reposition their brand and develop an integrated communications program to build awareness and generate leads. Telogy has restructured its business to focus on test equipment rentals while continuing to lease new equipment and sell refurbished used equipment.
"The opportunity for growth in 2007 is significant. We selected The Stephenz Group, an experienced team of brand experts, because we felt confident they can help us get to the market fast," commented Gary Phillips, CEO at Telogy. "We are excited about working with The Stephenz Group and look forward to building our business together."
The integrated campaign, which includes direct response, advertising and web marketing will target decision makers and buyers in multiple vertical markets and is scheduled to launch approximately May 15, 2007.
About Telogy
Founded in 1984, Telogy provides test equipment rentals, new equipment leasing, and the selling of refurbished used equipment. Telogy serves multiple markets, including Aerospace/Defense, Semiconductor, Wireless Communications and the Construction industry. With thousands of customers worldwide, Telogy offers product lines from such industry leaders as Agilent, Tektronix, Rohde & Schwarz, Anritsu, Fluke, and others.
About The Stephenz Group
The Stephenz Group is the largest independently owned advertising agency in Northern California. Based in San Jose, The Stephenz Group provides full service integrated marketing communications to B2B clients and consumer technology clients, such as AMD, Epson, Sun, HP and Samsung. The Stephenz Group currently ranks as the number one advertising agency in Silicon Valley by the San Jose Business Journal. The Agency has received hundreds of national, regional, and local creative awards, and is ranked as one of the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by AdAge.