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The Stephenz Group Wins Two Bronze
Addy Awards for NuGEN® Brand Program |
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| San Jose, CA, April 15, 2010 |
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| The Stephenz Group (TSG), Silicon
Valley's largest independent advertising agency, today announced it has
received two bronze awards from the annual American Advertising Federation
(AAF) Silicon Valley chapter ADDY® competition. The 2009 winning entries from
The Stephenz Group were the NuGEN Technologies, Inc. product packaging and
product print ad campaign. The product packaging involved re-designing multiple
product packages across several product lines, while the print ad campaign
promoted the launch of a new product line. The creative team members included
Stephanie Paulson, executive creative director and Phillip Kim, creative
director. The AAF Silicon Valley Awards competition showcases the very best
advertising, design and interactive in Silicon Valley.
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| "The Stephenz Group created a
refreshed dynamic brand and image for NuGEN,"said Yan Zhang, Vice President
Marketing, NuGEN Technologies, Inc. "It has helped us to further differentiate
our company in a highly competitive market." |
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| "The Stephenz Group is honored to be
recognized among the best and brightest in the advertising community of Silicon
Valley," said Barbara Zenz, president and CEO, The Stephenz Group. "We look
forward to another exciting year of working with our clients to build effective
brand and integrated marketing communications programs."
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About NuGEN, Inc.
NuGEN Technologies Inc. (www.nugeninc.com), is a San Carlos, Calif., company
creating sensitive, rapid, high-throughput amplification and sample preparation
systems to enable the comprehensive analysis and discovery of biological
mechanisms, cellular responses, and disease pathologies. |
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About the ADDYs: The World's Largest
Advertising Competition
With over 60,000 entries annually, the ADDY® Awards are the world's largest and
arguably toughest advertising competition. The ADDY® Awards represent the true
spirit of creative excellence by recognizing all forms of advertising from
media of all types, creative by all sizes and entrants of all levels from
anywhere in the world. The American Advertising Federation, a not-for-profit
industry association conducts the ADDY® Awards through its 200 member
advertising clubs and 15 districts. It is the only creative awards program
administered by the advertising industry for the industry. For more
information, visit www.aafsv.org |
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About The Stephenz
Group
The Stephenz Group is the largest independently owned advertising agency in
Northern California. Based in San Jose, The Stephenz Group provides full
service integrated marketing communications to consumer technology and
Bio/Pharma clients, such as AMD, Epson, Nanogen, HP and Samsung. The Stephenz
Group currently ranks as the number one advertising agency in Silicon Valley by
the San Jose Business Journal. The Agency has received hundreds of
national, regional, and local creative awards, and is ranked as one of the Top
100 B2B agencies in the United States by B2B Marketing Magazine, Top 25
High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies
in the United States by AdAge. |
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